No
business is too small to have a crisis communications plan. A mom
and pop drive-in restaurant might be faced with the negative publicity
that can result from contaminated food or from a worker who neglects
to wash her hands and potentially infects dozens of customers with
hepatitis. Organizations that communicate poorly during a crisis will
make bad situations even worse.
Those
companies who successfully survive public relations crises do so because
the public relations experts are inside the CEO's office determining
direction and not outside waiting to be told what to do. Don't believe
for a minute that it won't happen to you. In fact, we can almost guarantee
it will happen someday, somewhere. Your organization needs a crisis
communications plan. Let Projects & Promotions help you formulate
that plan. For more information contact us.